Times are Changing!

Today, Random House announced the availability of certain free titles for download on the iPhone application, Stanza. Pan Macmillan also offers sample tasters of hit titles.

According to the Director of Marketing over at RH, “Stanza has clearly tapped into an audience that’s hungry for content, and we’re happy to modify our traditional marketing methods to make use of the new technology available to readers today.”

I say: Smart move. Times change, and we have to keep up. Let’s see if any of the other houses follow suit.